What is embedded finance and how is it revolutionizing financial services?

The difference is just the level of integration, as a bigger organisation may have a more complex payment system in place for its customers. It basically allows retailers and businesses to offer their products https://globalcloudteam.com/ or services to customers immediately without needing the whole payment upfront. Customers can pay for it later, commonly in small instalments or perhaps at the end of the month when they get their paycheck.

What is new is that the companies’ client bases — business or consumer —expect a much more digital experience now, Gavrity explains, and typically that is not something their existing software can handle. Senior KeyBank executives — including CEO Chris Gorman and EVP Ken Gavrity, Head of Enterprise Payments — have been closely tracking the embedded banking trend. A lack of universality to identity management can also be a problem for developers working on open banking applications — who lack a tried and true way to keep tabs on users across applications.

What is Embedded Banking

Another DBS example is the way DBS allows merchants to connect directly to DBS systems to rocess payments and access payment data. In this case the end consumer doesn’t necessarily see the DBS logo at all – the customer experience is branded by the merchant. For banks and other financial institutions, open banking allows for the development of new services and capabilities, and even new business models.

Our Banking-as-a-service platform has everything you need to build your own banking products. This option goes beyond the usability of a referral but still prevents the extra resources required for white-labeling. Similar to referrals, customers’ accounts will still retain the branding of a partner bank.

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WeChat, the biggest messaging platform in the country, has 900 million fintech service users, taking the crown of the financial services in the 1.4 billion-populated country. AliPay , Grab , and Gojek follow WeChat’s path with super-app financial services. As the rate of evolution of fintech picks up pace, embedded finance, supported by the regulatory driver in payments that is open banking, is not going anywhere. In the past, this could only be achieved through a brand hiring coders to build their own API. However, the no code revolution has already begun, with providers like Orenda leading the way in making embedded finance more affordable, accessible and scalable than ever before.

Relationship-based Pricing Management – Bring pricing to the forefront of your customer engagement strategy by creating an enterprise pricing master. MenuProductsProducts Overview – Accelerate innovation and customer centricity with SunTec.Enterprise Product Management – Establish customer choice at the heart of your enterprise and enable right selling. A well-structured BaaS provider will walk you through the implementation process and provide answers to your queries instantly. They can schedule regular calls and assign someone to respond to you quickly as soon as possible. Data breaches are becoming increasingly common, and businesses using BaaS may become easy targets without proper cybersecurity measures.

Thinking beyond the core functionalities to become a platform orchestrator of a complete ecosystem of players is the way forward for the sector. ERP systems enable many things for a business, including accounting, sales, supply chain management and more, but banking integration is missing. A banking integration would allow access to the bank’s products and services embedded within the ERP or accounting software. Embedded banking refers to incorporating traditional banking tools—such as debit cards and checking accounts—into non-financial platforms like a marketplace or retailer. Once integrated, it can create immense value for your business and its customers.

  • The environment that financial institutions operate in is always changing.
  • This can include offering lending services or creating embedded bank accounts for businesses.
  • ERP systems enable many things for a business, including accounting, sales, supply chain management and more, but banking integration is missing.
  • Simply put, embedded banking involves incorporating specific financial services into nonbank companies’ products or software, becoming part of a bigger bundle of services.
  • With open banking picking up pace across the world, albeit in different shapes and forms, government mandates around compliance and timeframes vary.

In this case, they can get it from the same place they are getting the product. It’s a win-win situation for both businesses and insurance providers. Basically, just like how a business can integrate with a bank to use BaaS, they can embed insurance financing in their systems, allowing customers to purchase insurance directly from them. This way, businesses are able to offer insurance on purchases, even though they themselves do not run or own an insurance wing in their company. Embedded finance typically involves services of a non-financial company, who in turn, may partner and work with a business. However, for businesses using the services of such a company, there’s no need to directly interact or work with a bank.

What Does This Mean for Banks?

Because it tells you about the customer’s journey and where they are heading in relation to your product. To combat growing competition from digital service providers and fintech firms, far-sighted commercial banks should learn from their new rivals. Cautious institutions may choose to ignore how powerful digital technologies and abundant data sources are transforming the ways business customers perform their banking. However, bolder banks need to get on the front foot and start shaping a new set of user experiences that will attract additional customers and open fresh revenue opportunities. The bank doesn’t call on each dentist office and say, “We really want to help you embed financial products into your practice software,” Gavrity notes wryly.

What is Embedded Banking

However most banking transactions and most transaction value still goes through banks and this is unlikely to change soon. This makes Bank-as-a-Service a field with great growth potential not only for e-commerce, but also for other areas such as wealth management or insurance. But with fintech competitors more generally, Gavrity believes banks have an edge. Attend this webinar to learn how to lead yourself while guiding others to confidently navigate the complexities of change by applying ancient wisdom to achieve exponential growth in the Age of AI. Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization. Get the full scoop on CX trends, plus key questions to formulate your strategy.

APIs allow for connections to be made between banks and other financial institutions and non-bank companies. Examples of embedded finance include paying for your rideshare transport using the Uber or Lyft app or paying for your breakfast and coffee using the Starbucks or McDonald’s app. The Uber, Lyft, Starbucks, and McDonald’s apps connect the non-financial institution to a financial institution allowing for a transaction that doesn’t require cash or a credit card. Embedded finance is when financial services meet customers where they are — often at point of sale, offering everything from buy-now-pay-later programs to insurance plans.

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These third parties can then offer customers things like payment services and loans without having to acquire a banking license and meet the regulatory requirements that banks must. Both embedded finance and banking-as-a-service allow third parties to provide financial services. However, there are some key differences between the two, and each has its own specific role to play in the fintech ecosystem. In the past, companies that wanted to integrate financial services via white label partners still had to deal with tremendous operational coordination and technological plumbing in the background. With the emergence of Banking-as-a-Service , there’s an increasing amount of technology-driven suppliers that underpin the infrastructure of banking – both for financial services players as well as non-financial companies.

Every business, ERP, and platform are very different and have complex systems, which is why FISPAN facilitates the relationship for the banks. Building the right ERP partnerships is a strategic decision dependent on the variety of international clients your bank serves. In North America, the Big 4 players we mentioned are the most dominant, but as we move across the globe we see different solutions varying by location.

Consequently, they are the first choice for modern technology providers or fintech challengers. It helps these businesses increase customer retention rates and lifetime value. Companies can start by designing an embedded finance strategy that works for their needs. This involves analyzing your digital needs and deciding which tools you want to embed. The first step of that is to identify your company’s goals for its embedded finance project.

What is banking as a service (BaaS)?

Simply put, while banking as a-service is about banks letting third parties offer banking services, banking as a-platform is about third parties offering services to banks. Banking as a platform is the concept of enabling third parties, such as fintech companies and tech firms, to provide services to financial institutions. APIs are being used to evolve financial institutions into platforms, and they do this by allowing systems that were never designed to be linked to efficiently and securely share data. Banking as a service is driving a whole new era of active participation in the broader API economy.

What is Embedded Banking

These companies view their digital experiences as a composition of modules built by others, which frees them up to focus on their core competencies. One possibility is that banking as a service and API banking become as ubiquitous as online or mobile banking, a channel that every bank must build and maintain. In that world, achieving long-term differentiation with BaaS will be difficult, so banks will continue to distinguish themselves based on products, rates, reach, and other dimensions.

Digital identity management (IAM)

The payment system is integrated with their business systems, such as their website or mobile application. We all experience the 4th Wave of Banking in our personal lives, but when it comes to business, managing finances has been historically tricky. PSD2 was part of the EU’s efforts to better align payment regulation with the market and technology’s current state. It was established to enhance consumer protection, increase the rate of innovation and improve the security of payments. 👀 👀 Did you know that digital transformation in financial services is well underway? As we see with Wechat and Grab, the customer interaction is with the App, not directly with the bank.

What is Embedded Banking Anyway?

Digital-only banks, branchless banks, and neobanks like N26 and Revolut are becoming widespread post-pandemic, and new countries are joining the future with new banking regulations. Most businesses lack access to a centralised view of their cash, which becomes a problem when that capital is spread across multiple countries and subsidiaries. Embedded corporate banking represents a big step forwards for businesses conducting operations across any sector. Finance and treasury professionals are stuck transferring money to hundreds of accounts every day and each transaction could be worth thousands – all with a user interface nowhere near as intuitive as that of Monzo or Starling. Banking as a service are amongst the many new fintech-related buzzwords you’ve probably been hearing with increasing frequency over recent years.

Uses of Embedded Finance

A good indicator of whether your business needs such an addition is consumer behaviour. By analysing consumer data, you can evaluate your consumer pain points and see if any of those pain points can be resolved with the help of embedded finance. Ensuring small businesses and large enterprises are able to implement the same level of security embedded payment in 2025 as traditional financial institutes is a big challenge. However, it’s not one that cannot be accomplished as we have seen major strides in security in the FinTech sector. Similarly, with swift and easy payment processing, customers are likely to come back for more. Slow payment processing or limited processing options can put off customers.


This is becoming easier to achieve; The advent of banking as a service technology is making these capabilities widely available to companies of various industries. BaaS enables a firm to provide a bank account or credit card, white-labelled by a traditional partner. It is a back-end functionality and foundation on which firms can build traditional financial products. The client controls the brand and often displays the services as their own. BaaS is a banking model where banks allow non-financial companies to offer financial services.


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